WHAT IS THE MOST POWERFUL FORM OF MARKETING FOR REAL ESTATE AGENTS?
Nowadays, the first thing that comes to mind may be something like social media. And it is true that, of all the professionals active in Instagram, Facebook and so on, real estate professionals are the most likely to transform all the time they spend scrolling through their feed into real business value.
Next, you could think of email marketing. And it’s the best in at least one sense: Experts estimate it has the highest return on investment of all digital marketing techniques. After all, it only costs a few cents to send emails throughout the month. And each could help you close a transaction with important securities.
But neither is the best option.
In fact, there is none.
In recent years, digital marketing has had a huge impact on the real estate world. Millennials are becoming the largest group of homebuyers, and Gen Z is one step behind them. In both cases, these younger buyers turn to the Internet when starting the search for a home.
It’s crucial to be where they are, as they can be very much into that search before reaching out to local real estate agents. But, despite all the techniques that can reach your audience, there’s no sure approach that definitely does. It is crucial to have a variety of methods at your disposal.
“Do it all” versus doing a few things right
Whether online or offline, effective real estate marketing helps you do two things:
Build and deepen relationships with potential customers before they contact you directly.
Turning those prospects into leads who are engaged with your brand and prepared to call you both roles are crucial to growing your real estate practice. Buyers of any age or background may take weeks or even months before deciding to enter the market; with marketing, you can be sure they’re on your radar. By communicating with them, they are more likely to choose you.
It can also motivate and inspire potential customers to become potential customers willing to take action. Yes, you can’t get someone to buy a house if they’re not ready, but you don’t have to. Education is key: as a real estate expert, you can highlight when the time might be right for them to make their move.
The question then becomes, “How do you do it?”
There are dozens of different marketing tactics that can help your business grow. The challenge is to apply a variety of skills, but practice them consistently. Incoherent marketing doesn’t usually make a difference. At the same time, it leads to frustration and disappointment.
Obtaining a reliable return on investment from marketing also has a few easy-to-identify tables:
Choose an approach that you can make part of your routine, refine, refine and improve over time
Use digital marketing automation technology to save time and accelerate the value you’ll get.
*Once the automation works, move on and establish another digital marketing technique
An AI-powered center of excellence for marketing, it’s the secret behind some of today’s fastest-growing real estate agencies and brokers.
Using an all-in-one real estate solution you can ensure that you are in constant contact with potential customers through a full range of digital channels, with an expenditure of minutes per week.
What should your marketing toolbox look like?
Here are some of the most powerful marketing strategies out there:
Social Media
Facebook and Instagram have nothing to envy to social networks when it comes to publicizing their properties. Many people browse “aspirational” properties on Instagram because their visual nature is ideal for real estate photos. LinkedIn can be an effective way to connect with motivated luxury shoppers.
Email Marketing
Email marketing helps you share your expertise and position yourself as a trusted expert who will be there when your subscribers need you. Beyond listings, agents should also post articles that answer burning questions and help solve the problems their ideal clients are having on their real estate journey.
Open Houses
Face-to-face open days are once again popular. At the same time, digital visits are not going away: if used correctly, they can attract potential buyers from a much larger radius. Update your staging skills and make sure both forms of open house are in your marketing quiver.
Real Estate Website
The real estate agency’s website is the starting point of its digital brand. A good website is fast, easy to navigate, and provides visitors with useful information. The more blogs, videos, and other content you share on your website, the more likely you are to appear in relevant online searches.